ART VARIANT
Art Variant is where the cover art has a new image or a significantly altered image from the original.
Movie Ticket Variant
Callout on the front to show a free movie ticket inside - Mostly on movie related games such as Disney/Pixar movies.
Bonus Item Variant
Callout on the front to show some other item free inside. Including but not limited to: Consessions Cash, Comic Book, Trading Card, Hint Book, Unlockable Character, etc. Callout is usually on the front but can also be called out on the back art.